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THE LKNCONNECT GROWTH SPIRAL™

Your Roadmap to Becoming the Top-of-Mind Authority™

Building Visibility. Building Trust. Building Market Leaders.

EVERY GREAT BUSINESS STARTS SOMEWHERE

Successful businesses rarely become industry leaders overnight. They grow one step at a time.

People discover them. They begin to recognize their name. They learn their story. Trust begins to grow. Recommendations follow.

Eventually, when someone needs a product or service, one business comes to mind first. That business has become the Top-of-Mind Authority™.

The LKNConnect Growth Spiral™ is a seven-step business-development system created to help local businesses make that journey. Each step provides a stronger level of visibility, engagement and community recognition, allowing businesses to select the level that best supports their goals.

We don’t simply sell advertising.

We help businesses build visibility, credibility, trust and lasting authority throughout the Lake Norman community.

Interactive Roadmap

Select Your Growth Spiral™ Level

From directory discovery to total market leadership—pick the tier that fits your budget and growth ambitions.

1
STEP 1: BE FOUND

LKNConnect Business Directory Listing

$75per month
No setup fee

Your Experience

Your business becomes part of the LKNConnect Business Directory with a professionally presented listing designed to help Lake Norman residents find and contact your business.

Package Includes

Professional business listing
Business description
Business-category placement
Town placement (Cornelius, Davidson, Huntersville, Mooresville)
Business address & phone number
Your Guaranteed Result:
People discover your business.
2
STEP 2: BUILD YOUR BRAND

Enhanced Business Listing

$200per month
$200 one-time setup fee

Your Experience

Your directory presence is enhanced with a business logo or featured image and a direct link to your website. Plus 2 monthly LKNConnect social media group recognitions.

Package Includes

Everything included in Step 1
Business logo or featured image
Direct link to your website
Enhanced professional presentation
Two LKNConnect social-media group recognitions each month
Your Guaranteed Result:
People recognize your business and your brand.
3
STEP 3: REACH THE COMMUNITY

LKNConnect Newsletter Sponsorship

$150per month
$150 one-time setup fee

Your Experience

Place your business in front of LKNConnect readers through sponsorship recognition in the LKNConnect newsletter. Keeps your name connected to local stories and programs.

Package Includes

Sponsor recognition in the LKNConnect newsletter
Business name and logo
Direct link to your website
Consistent visibility with LKNConnect newsletter readers
Your Guaranteed Result:
Your business remains visible and connected to the Lake Norman community.
4
STEP 4: BECOME PART OF THE CONVERSATION

LKNConnect Media Network Sponsorship

$350 - $495per month
$350 - $495 setup fee

Your Experience

Sponsor trusted LKNConnect articles or video programs and place your business alongside useful, engaging local content.

Option 4A: Column Sponsorship$350/mo ($350 setup)
  • Sponsor banner on selected column page
  • Connected to newly published content
  • Business name, logo & direct link
Option 4B: Host & Video Program Sponsorship$495/mo ($495 setup)
  • Connected to selected host or video program
  • 15-20 sec sponsor recognition at start & end of each episode
  • Protected sponsor slots by program length

Package Includes

Association with trusted local information & video shows
Exclusive limited sponsor availability per show (1-4 sponsors max)
Your Guaranteed Result:
People see—and hear—your business as part of trusted local programming.
Most Popular Storyteller Tier
5
STEP 5: TELL YOUR STORY

Featured Business™ Page & Carousel

$695per month
$500 one-time setup fee

Your Experience

Receive your own professionally developed Featured Business Page within LKNConnect + placement in the Featured Businesses Carousel on the LKNConnect homepage.

Package Includes

Everything included in Step 2
Professionally developed Featured Business Page
Placement in the Featured Businesses Carousel on LKNConnect homepage
Welcome video, Meet the Owners feature, & Featured Article/Interview
Company history, products/services info, photo gallery & contact links
Community Launch + 2 monthly LKNConnect promotional campaigns
Your Guaranteed Result:
Customers know your business, your people and your story.
6
STEP 6: STRENGTHEN YOUR AUTHORITY

Featured Business Plus™

$1,295per month
$500 one-time setup fee

Your Experience

All storytelling and homepage carousel benefits of Featured Business™, supported by customized advertising campaigns created specifically for your company.

Package Includes

Everything included in Step 5
Two customized social-media advertisements each month
Custom-written promotional content & professionally designed graphics
Promotion through the LKNConnect social-media network
Campaigns highlighting products, services, promotions, events & announcements
Your Guaranteed Result:
Your business develops a recognizable voice and becomes a trusted local authority.
Highest Level Partnership
7
STEP 7: OWN THE MIND. OWN THE MARKET.™

Top-of-Mind Authority™ Partnership

$1,495per month
$600 one-time setup fee

Your Experience

The highest level of partnership. Fresh customized advertising every week, strategic marketing planning, executive consultations, and priority campaign scheduling.

Package Includes

Everything included in Step 5
One customized social-media advertisement EACH WEEK
Custom-written promotional content & custom campaign graphics
Promotion across LKNConnect social network
Strategic marketing planning & executive marketing consultation
Priority campaign scheduling & long-term growth planning
The highest level of ongoing visibility within LKNConnect Media Network
Your Guaranteed Result:
Your business becomes the Top-of-Mind Authority™ in its market.
Growth Spiral Journey Summary

All 7 Steps At A Glance

Step 1: Be Found

$75/mo

No setup fee. Directory listing with category & town placement.

Step 2: Build Your Brand

$200/mo

$200 setup. Logo, web links, 2 social group recognitions.

Step 3: Reach Community

$150/mo

$150 setup. Newsletter sponsor logo & website link.

Step 4: Media Sponsorship

$350-$495/mo

Sponsor column articles or 15-30 min video show episodes.

Step 5: Tell Your Story

$695/mo

$500 setup. Featured Business Page + Homepage Carousel.

Step 6: Strengthen Authority

$1,295/mo

$500 setup. Step 5 + 2 customized social ad campaigns monthly.

Step 7: Own The Mind. Own The Market.™

$1,495/mo ($600 setup)

Weekly custom ad campaigns, strategic marketing planning, executive consultation, and priority scheduling.

Start Your Roadmap Today

Ready to Claim Your Growth Tier?

Fill out the form to request your selected tier or schedule an executive consultation with Douglas Fitzgerald or David Beard.

Executive Contacts

Douglas Fitzgerald (Doug)DFitzgerald@LKNConnect.com
Start Your Growth Journey

Connect With LKNConnect Leaders

Select your desired Growth Spiral™ level or request a consultation to choose the best strategy.

Direct Contacts: DFitzgerald@LKNConnect.com & DBeard@LKNConnect.com